Taylor & Travis: Accidental (Family) Icons?

What could happen to the culture if commitment goes viral?

When Taylor Swift began dating Travis Kelce, few anticipated the cultural earthquake that would follow. NFL viewership among women aged 18–49 surged by 63% during the 2023 season, with teenage girls seeing a 53% increase in viewership. Kelce’s jersey sales skyrocketed 400%. America’s biggest pop star had turned football into must-watch TV for millions o…